One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.
Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading
The communications agency Fink & Fuchs has been awarded the 
Niclas Leipold was named head of the creative team at Fink & Fuchs in March. He and his team are responsible for conceiving of and executing cross-media campaigns and projects for all of the firm’s clients. His expertise will expand the range of services, especially in the areas of Corporate and User Experience Design. Leipold brings along nearly 15 years of experience in the advertising and communications industry. 
The communications agency Fink & Fuchs has been awarded the account of 
Fink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency.