The new management team of the GPRA – Association of Leading PR and Communication Agencies in Germany has now been formed. Christiane Schulz (Weber Shandwick) was confirmed as its President, Susanne Marell (Edelman.ergo) as Deputy President, and Alexandra Groß (Fink & Fuchs) and Thorsten Hebes (Serviceplan PR) as members of the Presiding Committee. Uwe Kohrs (impact) will continue to support the GPRA in his new position as Chairman. We are pleased that our Board member Alexandra Groß has been elected as a representative of Fink & Fuchs for our association for the first time ever. She will be responsible for the Training and Further Education department. Continue reading
The 78-strong team of the communications agency Fink & Fuchs generated fee revenue of EUR 6.42 million (previous year: EUR 5.9 million) in fiscal year 2016. Numerous new mandates and additional projects with existing clients led to growth of 8.8 percent. Among the new clients are F5, Facebook Germany, Proalpha as well as the Federal Administration with other projects coming from various federal ministries and authorities. The volume of orders increased significantly, particularly in the growth areas of digital communication, moving pictures and employer communication. Continue reading
One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.
Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading
Fink & Fuchs Public Relations AG is changing its name to Fink & Fuchs AG. What at first glance appears to be a marginal change is in fact an important milestone in its evolution towards becoming a full-service communications firm. Following its complete restructuring to become an even more agile organization, investment in new employees from other disciplines and expansion of its partner network, Fink & Fuchs now offers integrated solutions for corporate communications, marketing, employer and many other forms of communication. Continue reading
The PR-Report Awards were presented for the 14th time in Berlin. The team from Fink & Fuchs became the first firm to receive the prestigious Gold Award – PR Agency of the Year for the second time. The Wiesbaden-based communications agency already received this renowned industry award in 2003 when the PR Awards were first introduced in Germany. The jury’s decision is based not only on the firm’s extremely good economic development, but also on its overall positioning and its excellent reputation. Continue reading
The communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.
As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world. Continue reading
Niclas Leipold was named head of the creative team at Fink & Fuchs in March. He and his team are responsible for conceiving of and executing cross-media campaigns and projects for all of the firm’s clients. His expertise will expand the range of services, especially in the areas of Corporate and User Experience Design. Leipold brings along nearly 15 years of experience in the advertising and communications industry. Continue reading
Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.
Big Data and Algorithms gain importance in Corporate Communications
More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading
The PR agency Fink & Fuchs closed financial year 2015 with fee turnover of EUR 5.9 million (previous year EUR 5.1 million). The agency achieved growth of 15.7 percent thanks to many new mandates and the expansion of its services to existing clients. New names on the client list include the toy manufacturer Hasbro, the software company Salesforce, Fiducia-GAD, the IT service provider to the German cooperative banks, and the Federal Administration with orders from various Federal Ministries and subordinate authorities. In addition, the number of projects in the growth areas of online communication, video production and employer branding also increased significantly. Continue reading