Well-researched and well-prepared topics – that’s what editorial work in the age of “trusted content” is all about. The communications agency Fink & Fuchs AG is counting on that, currently expanding its editorial team to seven members. Customer demand for trustworthy textual content, authenticity and quality confirms the Wiesbaden-based communication experts in taking this approach. The editorial team is tasked with preparing the often highly complex subjects of the multi-layered customer portfolio in a clear, target-oriented manner for the individual media genres. Continue reading
Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading
The communications agency Fink & Fuchs generated fee revenues of EUR 6.41 million in fiscal year 2017 (previous year: EUR 6.42 million). The company continued to invest with solid profitability in new services while expanding its expertise in integrated communication services. These developments meant the dip in traditional PR service sales was compensated for by the extremely good progress the agency made in the areas of motion pictures, creation, employer communication and digital media. Continue reading
The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading
For years we have been following the tradition of picking up a trend topic in our annual Christmas greetings and giving it a humorous twist.
This year it is digital speech assistants: Alexa & Co easily help us predict the weather, order Christmas gifts, turn lights on and off, play music and much more. Of course, we have our own digital assistant in the agency. Find out what it is like being a speech assistant during the pre-Christmas season at Fink & Fuchs. Make sure you activate the subtitles.
Alexandra Groß and Michael Grupe, both members of the Management Board Fink & Fuchs AG since 2011, have acquired shares in the communications agency. Their new role as partners marks a further step in the generational change initiated in 2011 by the agency based in Wiesbaden, Berlin and Munich.
“We are very pleased with the work of our Board members on transforming Fink & Fuchs into a communications agency, as they actively help shape change at the top of the company. We are especially excited about the commitment of our new partners and our long-standing colleagues taking on greater responsibility for the company,” said Stephan Fink, Chairman of the Management Board of Fink & Fuchs AG. Continue reading
The new management team of the GPRA – Association of Leading PR and Communication Agencies in Germany has now been formed. Christiane Schulz (Weber Shandwick) was confirmed as its President, Susanne Marell (Edelman.ergo) as Deputy President, and Alexandra Groß (Fink & Fuchs) and Thorsten Hebes (Serviceplan PR) as members of the Presiding Committee. Uwe Kohrs (impact) will continue to support the GPRA in his new position as Chairman. We are pleased that our Board member Alexandra Groß has been elected as a representative of Fink & Fuchs for our association for the first time ever. She will be responsible for the Training and Further Education department. Continue reading
The 78-strong team of the communications agency Fink & Fuchs generated fee revenue of EUR 6.42 million (previous year: EUR 5.9 million) in fiscal year 2016. Numerous new mandates and additional projects with existing clients led to growth of 8.8 percent. Among the new clients are F5, Facebook Germany, Proalpha as well as the Federal Administration with other projects coming from various federal ministries and authorities. The volume of orders increased significantly, particularly in the growth areas of digital communication, moving pictures and employer communication. Continue reading
One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.
Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading
Fink & Fuchs Public Relations AG is changing its name to Fink & Fuchs AG. What at first glance appears to be a marginal change is in fact an important milestone in its evolution towards becoming a full-service communications firm. Following its complete restructuring to become an even more agile organization, investment in new employees from other disciplines and expansion of its partner network, Fink & Fuchs now offers integrated solutions for corporate communications, marketing, employer and many other forms of communication. Continue reading