2017
23/03

Communication Value Circle for value-adding corporate communications strategies

Communication-Value-Circle strategic corporate communications

One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.

Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading

2016
15/12

Fink & Fuchs with a new name

Fink & Fuchs AG Logo Umfirmierung

Fink & Fuchs Public Relations AG is changing its name to Fink & Fuchs AG. What at first glance appears to be a marginal change is in fact an important milestone in its evolution towards becoming a full-service communications firm. Following its complete restructuring to become an even more agile organization, investment in new employees from other disciplines and expansion of its partner network, Fink & Fuchs now offers integrated solutions for corporate communications, marketing, employer and many other forms of communication. Continue reading

2016
02/12

Fink & Fuchs is PR agency of the year 2016

pr agentur des jahres fink fuchs pr report-awards

The PR-Report Awards were presented for the 14th time in Berlin. The team from Fink & Fuchs became the first firm to receive the prestigious Gold Award – PR Agency of the Year for the second time. The Wiesbaden-based communications agency already received this renowned industry award in 2003 when the PR Awards were first introduced in Germany. The jury’s decision is based not only on the firm’s extremely good economic development, but also on its overall positioning and its excellent reputation. Continue reading

2016
30/11

New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs

Kommunikationsetat Fink Fuchs proALPHA AccountThe communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.

As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world. Continue reading

2016
09/08

New head of the creative team at Fink & Fuchs

Niclas Leipold Leiter des Teams Kreation creativeNiclas Leipold was named head of the creative team at Fink & Fuchs in March. He and his team are responsible for conceiving of and executing cross-media campaigns and projects for all of the firm’s clients. His expertise will expand the range of services, especially in the areas of Corporate and User Experience Design. Leipold brings along nearly 15 years of experience in the advertising and communications industry. Continue reading

2016
07/07

European Communication Monitor 2016

European Communication Monitor 2016 - Pr-Consultancy - Corporate Communications

Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.

Big Data and Algorithms gain importance in Corporate Communications

More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading

2016
21/06

New Mandate for Fink & Fuchs: F5 Networks

Etat Fink Fuchs F5 KommunikationThe communications agency Fink & Fuchs has been awarded the account of F5 Networks. The mandate includes the development of corporate communications as well as product and brand communication in Germany, Austria and Switzerland (DACH). Continue reading

2016
04/04

PR Agency Fink & Fuchs records double-digit growth in 2015

Jahresabschluss 2015 Kommunikationsagentur Fink Fuchs

The PR agency Fink & Fuchs closed financial year 2015 with fee turnover of EUR 5.9 million (previous year EUR 5.1 million). The agency achieved growth of 15.7 percent thanks to many new mandates and the expansion of its services to existing clients. New names on the client list include the toy manufacturer Hasbro, the software company Salesforce, Fiducia-GAD, the IT service provider to the German cooperative banks, and the Federal Administration with orders from various Federal Ministries and subordinate authorities. In addition, the number of projects in the growth areas of online communication, video production and employer branding also increased significantly. Continue reading

2016
01/04

A successful night!

Fink & Fuchs gewinnt Deutschen PR Preis 2015 Kategorie Employer Branding

International German PR Award for the “Night of Training”
Fink & Fuchs successful for Heraeus, Evonik, Goodyear Dunlop und Umicore

How does modern trainee marketing actually work? Four companies gave the answer to this question by holding a joint event and were able to celebrate the fact that they received a trophy from the German Public Relations Association (DPRG) in Frankfurt. Heraeus, Evonik, Goodyear Dunlop and Umicore were jointly honored for the campaign “First night of training in Hanau” together with the experts on employer communication at Fink & Fuchs in the category Employer Branding and Personnel Communications. Continue reading

2016
15/02

Fink & Fuchs becomes member of GPRA

Berlin, February 15, 2016 – Fink & Fuchs AG is latest member of  GPRA, the Association of Leading German PR and Communications Agencies. The PR agency that was founded in 1988 completed the audit successfully and was unanimously accepted to the circle of members by the admissions committee.

GPRA - German Society of PR agenciesFink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency. Continue reading