Only two more weeks and an eventful year 2014 will be coming to a close: In Germany, we earned our fourth star – even if not all of you will remember. And we finally managed to say goodbye to the legendary TV-show “Wetten, dass …”. Both would have been completely unthinkable only a few years ago. Continue reading Merry Christmas and a happy New Year!
Effective immediately, the Munich-based team of the communications consultancy Fink & Fuchs Public Relations will be assisting the IT security company Blue Coat on further expanding its corporate, product and brand PR in Germany, Austria and Switzerland.
The study “Social Media Delphi 2012“ combines a survey of 860 communications professionals who work for companies, governmental institutions, associations and non-profit organizations with a two-stage Delphi Survey of 32 leading experts from the world of business and academia, both in Germany. Well-known organizations like BASF, BITKOM, Deutsche Post DHL, Max-Planck-Gesellschaft, Greenpeace and Puma took part in it.
The results show that social media communications in Germany has established itself less quickly and that the necessary parameters have been installed more slowly than those responsible for communications had broadly projected. Nevertheless, if we look at how it has progressed over time, we see that there has been a constant development process.
Social Media Governance – highly relevant, yet many obstacles
The project concluded the three year study series “Social Media Governance,” a joint project of the University of Leipzig, Fink & Fuchs Public Relations (Wiesbaden) and the ”pressesprecher” magazine (Berlin). In addition to providing results on the status quo, the 60-page study report includes statements on trends and recommendations on practical courses of action.
The 60-page report on the results that also includes many helpful illustrations is only available in German and can be ordered as PDF oder printed booklet. Continue reading Final Study Social Media Governance – the delphi results
Social Media Communications in Corporations and Organizations: Larger budgets, more management support, yet still little evaluation
Corporations and other organizations in Germany are handling the topic of social media communications more and more strategically. Most have moved beyond the experimentation stage. The learning processes of the past few years has led to increased investments in overall organizational structures. This is one of the key results identified by the nationwide study Social Media Governance 2012 (Delphi) in Germany, for which 860 communications professionals working in companies, governmental institutions, associations and non-profit organizations were surveyed by the University of Leipzig.
The joint project with Fink & Fuchs Public Relations (Wiesbaden) and the professional magazine “pressesprecher” (Berlin) was conducted for the third time in a row and can therefore be used to show developments over time. The quantitative findings reported here will be subsequently condensed into future outlooks for social media communications by an expert panels of intellectual leaders from the media, business and science. Continue reading Delphi-Study Social Media Governance 2012 released
Expertise, Structures and Strategies of Companies, Governmental Institutions and Non-Profit Organizations communicating on the Social Web
- Social media increasingly present in everyday work
- Lack of dedicated skills
- Strategies and responsibilities for social media
- Governance structure emerging
- Recommendations for the practice of corporate communications
- About the study
- To the previous study “Social Media Governance 2010”
How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet
- Social media no longer a mere hype
- Youtube, Facebook, etc. established as part of everyday life
- Experience is present, expertise not fully developed yet
- Individual strategies present, regulatory frameworks missing
- A possible solution: Social Media Governance
- About the study
- To the following study “Social Media Governance 2011”
Social media have been introduced to organizations and feature high up on their agendas. This is not only true for the United States, but also for Germany as the largest and most innovative economy in Europe. Within the scope of “Enterprise 2.0,” the rise of social media not only applies to public relations and corporate communications, but to other departments and functions as well.
Top management is faced with the challenge of finding ways of dealing with this relatively new and usually anarchically introduced topic. As a result, the demand for systematically reflected strategies and associated regulatory frameworks for social media activities is greater than ever. These were the findings of a recent scientific survey entitled “Social Media Governance – How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet.” While 54 per cent of the surveyed organizations already utilize social media, so far only 16 per cent have the necessary groundwork for strategic measures in the sense of Social Media Governance.
Continue reading Study Social Media Governance 2010