Fink & Fuchs has gained a new client in the Deep-Tech sector: the agency for technology and innovation communication has been advising the young German-American company Focused Energy since April. Based in Darmstadt, Germany, and Austin, Texas, Focused Energy seeks to enable safe, clean, and virtually inexhaustible energy production from the mid-2030s on using laser-based nuclear fusion. Continue reading Focused Energy: Communication for the “Energy of the Future”
Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse
The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:
- Communication practitioners experience a low level of trust in their profession,
but feel confident on a personal level with their colleagues, bosses, clients and audiences
- External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
- Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
- Sponsored content is frequently used by every second organisation in Europe
- There are significant differences between countries, as well as companies and non-profits across Europe
Fink & Fuchs AG has added a prominent new addition to its customer portfolio: Effective immediately, the firm is supporting the communication of the Taiwanese technology manufacturer HTC in the DACH region.
In the pitch, Fink & Fuchs was able to prevail against well-known agency competitors from the technology and consumer sectors. One focus of product and brand PR will be on smartphones. In addition, Fink & Fuchs will focus on positioning HTC solutions for Virtual Reality (VR) and 5G technology. With the Vive product group, HTC primarily addresses the high-end segment of VR applications. Experts project dynamic further development for the application scenarios of VR in the end customer sector as well as in the corporate environment. Continue reading Fink & Fuchs wins communication account from HTC: Virtual Reality and 5G technology the focus
Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading Fighting fake news is a corporate blind spot across Europe
The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading Fink & Fuchs is new partner of the European Communication Monitor
One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.
Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading Communication Value Circle for value-adding corporate communications strategies
Fink & Fuchs Public Relations AG is changing its name to Fink & Fuchs AG. What at first glance appears to be a marginal change is in fact an important milestone in its evolution towards becoming a full-service communications firm. Following its complete restructuring to become an even more agile organization, investment in new employees from other disciplines and expansion of its partner network, Fink & Fuchs now offers integrated solutions for corporate communications, marketing, employer and many other forms of communication. Continue reading Fink & Fuchs with a new name
The communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.
As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world. Continue reading New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs
Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.
Big Data and Algorithms gain importance in Corporate Communications
More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading European Communication Monitor 2016
Berlin, February 15, 2016 – Fink & Fuchs AG is latest member of GPRA, the Association of Leading German PR and Communications Agencies. The PR agency that was founded in 1988 completed the audit successfully and was unanimously accepted to the circle of members by the admissions committee.
Fink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency. Continue reading Fink & Fuchs becomes member of GPRA