2019
23/05

European Communication Monitor 2019 released

ECM European Communication Monitor 2019

Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse

The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:

  • Communication practitioners experience a low level of trust in their profession,
    but feel confident on a personal level with their colleagues, bosses, clients and audiences
  • External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
  • Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
  • Sponsored content is frequently used by every second organisation in Europe
  • There are significant differences between countries, as well as companies and non-profits across Europe

Continue reading

2019
30/01

Fink & Fuchs wins communication account from HTC: Virtual Reality and 5G technology the focus

Etatgewinn HTC Fink & Fuchs

Fink & Fuchs AG has added a prominent new addition to its customer portfolio: Effective immediately, the firm is supporting the communication of the Taiwanese technology manufacturer HTC in the DACH region.

In the pitch, Fink & Fuchs was able to prevail against well-known agency competitors from the technology and consumer sectors. One focus of product and brand PR will be on smartphones. In addition, Fink & Fuchs will focus on positioning HTC solutions for Virtual Reality (VR) and 5G technology. With the Vive product group, HTC primarily addresses the high-end segment of VR applications. Experts project dynamic further development for the application scenarios of VR in the end customer sector as well as in the corporate environment. Continue reading

2018
13/06

Fighting fake news is a corporate blind spot across Europe

Fake News relevant issue for corporate communications ecm European Communication Monitor 2018One-in-four organisations has already been affected by fake news, but only 12 per cent have established advanced routines to identify threats, according to a new academic study across 48 countries

Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading

2018
14/03

Fink & Fuchs is new partner of the European Communication Monitor

ECM European Communication Monitor Digital Communication Partner

The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.

“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading

2017
23/03

Communication Value Circle for value-adding corporate communications strategies

Communication-Value-Circle strategic corporate communications

One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.

Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading

2016
15/12

Fink & Fuchs with a new name

Fink & Fuchs AG Logo Umfirmierung

Fink & Fuchs Public Relations AG is changing its name to Fink & Fuchs AG. What at first glance appears to be a marginal change is in fact an important milestone in its evolution towards becoming a full-service communications firm. Following its complete restructuring to become an even more agile organization, investment in new employees from other disciplines and expansion of its partner network, Fink & Fuchs now offers integrated solutions for corporate communications, marketing, employer and many other forms of communication. Continue reading

2016
30/11

New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs

Kommunikationsetat Fink Fuchs proALPHA AccountThe communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.

As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world. Continue reading

2016
07/07

European Communication Monitor 2016

European Communication Monitor 2016 - Pr-Consultancy - Corporate Communications

Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.

Big Data and Algorithms gain importance in Corporate Communications

More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading

2016
15/02

Fink & Fuchs becomes member of GPRA

Berlin, February 15, 2016 – Fink & Fuchs AG is latest member of  GPRA, the Association of Leading German PR and Communications Agencies. The PR agency that was founded in 1988 completed the audit successfully and was unanimously accepted to the circle of members by the admissions committee.

GPRA - German Society of PR agenciesFink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency. Continue reading

2015
23/07

Fink & Fuchs to advise AccuMeda healthcare group

Acura-Kliniken-LogoWiesbaden, July 23, 2015 – The owner-managed AccuMeda Group, a company that provides healthcare services with a focus on orthopedics, rheumatism, pain treatment and autoimmune diseases, has turned to Fink & Fuchs PR to help it expand the company’s corporate communications.
The mandate includes providing strategic advice on all aspects of company and patient communication to Acura Kliniken Rheinland Pfalz AG with two clinics in Bad Kreuznach, Acura-Kliniken Albstadt and Acura Rhön-Klinik Gersfeld. The AccuMeda Group also operates the only healing radon galleries in Germany in Bad Kreuznach under the brand Acuradon. The main focuses of the campaign will be on setting up a corporate communications department, developing public relations and marketing communications, and especially on further developing online communication.  Continue reading