The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig.
“Each year, the ECM’s findings provide remarkable research results that not only reflect the current situation of strategic communication, but also provide insights into the future evolution of the profession,” says Fink & Fuchs Chairman Stephan Fink, responsible for research collaborations. “As one of the best industry benchmarks, the European Communication Monitor offers valuable suggestions for the strategic direction of practitioners’ own communication management. The ECM also provides sustainable motivation to the future-oriented ongoing development of research and education. We are delighted to support such a central project.”
The European Communication Monitor is the world’s largest transnational study on strategic communication. It has been conducted annually since 2007 with more than 3,300 participating communications professionals from 50 countries in its current issue. Similar Communication Monitor surveys are available in Latin America and the Asia-Pacific region. The Communication Monitor in North America will launch this year.
Results of the European Communication Monitor 2017
ECM research projects are carried out to the highest scientific standards by a network of leading research universities organized by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD). The project is supported in Europe by Prime Research, the magazine Communication Director and Fink & Fuchs AG.
More informationen concerning the European Communication Monitor available on the ECM-Website.
If you want to join the #ECM18 survey, the questionaire for #ECM18 will be open until March 31th 2018.