Lesedauer: 8 Minuten
Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse
The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:
- Communication practitioners experience a low level of trust in their profession,
but feel confident on a personal level with their colleagues, bosses, clients and audiences
- External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
- Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
- Sponsored content is frequently used by every second organisation in Europe
- There are significant differences between countries, as well as companies and non-profits across Europe
Continue reading European Communication Monitor 2019 released
Lesedauer: < 1 Minute
Tailor-made PR – the communications agency Fink & Fuchs AG is expanding its expertise in B2B, corporate and online communication. Since June, Anica Thalmeier (48) has strengthened the Fink & Fuchs team in Munich as Senior Account Manager. Julian Rudolf (36) has been Account Manager in Wiesbaden since July of this year.
For Anica Thalmeier, dealing with technologically highly complex issues is part of her day-to-day business. She brings many years of agency experience with her, especially for B2B communication. Before joining Fink & Fuchs, she was Director of PR Technology at the Hamburg-based international agency Golin Deutschland. Since training as a consultant at DPRG, the graduate economist has gathered nearly 20 years of PR experience at several PR firms including Edelman. Continue reading Two more PR professionals complement the consulting team from Fink & Fuchs
Lesedauer: 2 Minuten
The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading Fink & Fuchs is new partner of the European Communication Monitor
Lesedauer: 5 Minuten
One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.
Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading Communication Value Circle for value-adding corporate communications strategies
Lesedauer: 4 Minuten
The PR-Report Awards were presented for the 14th time in Berlin. The team from Fink & Fuchs became the first firm to receive the prestigious Gold Award – PR Agency of the Year for the second time. The Wiesbaden-based communications agency already received this renowned industry award in 2003 when the PR Awards were first introduced in Germany. The jury’s decision is based not only on the firm’s extremely good economic development, but also on its overall positioning and its excellent reputation. Continue reading Fink & Fuchs is PR agency of the year 2016
Lesedauer: 2 Minuten
The communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.
As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world. Continue reading New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs
Lesedauer: 3 Minuten
Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.
Big Data and Algorithms gain importance in Corporate Communications
More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading European Communication Monitor 2016
Lesedauer: 2 Minuten
The PR agency Fink & Fuchs closed financial year 2015 with fee turnover of EUR 5.9 million (previous year EUR 5.1 million). The agency achieved growth of 15.7 percent thanks to many new mandates and the expansion of its services to existing clients. New names on the client list include the toy manufacturer Hasbro, the software company Salesforce, Fiducia-GAD, the IT service provider to the German cooperative banks, and the Federal Administration with orders from various Federal Ministries and subordinate authorities. In addition, the number of projects in the growth areas of online communication, video production and employer branding also increased significantly. Continue reading PR Agency Fink & Fuchs records double-digit growth in 2015
Lesedauer: 2 Minuten
International German PR Award for the “Night of Training”
Fink & Fuchs successful for Heraeus, Evonik, Goodyear Dunlop und Umicore
How does modern trainee marketing actually work? Four companies gave the answer to this question by holding a joint event and were able to celebrate the fact that they received a trophy from the German Public Relations Association (DPRG) in Frankfurt. Heraeus, Evonik, Goodyear Dunlop and Umicore were jointly honored for the campaign “First night of training in Hanau” together with the experts on employer communication at Fink & Fuchs in the category Employer Branding and Personnel Communications. Continue reading A successful night!
Lesedauer: 2 Minuten
Berlin, February 15, 2016 – Fink & Fuchs AG is latest member of GPRA, the Association of Leading German PR and Communications Agencies. The PR agency that was founded in 1988 completed the audit successfully and was unanimously accepted to the circle of members by the admissions committee.
Fink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency. Continue reading Fink & Fuchs becomes member of GPRA