Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading
The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading
Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.
Big Data and Algorithms gain importance in Corporate Communications
More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading
Social Media Communications in Corporations and Organizations: Larger budgets, more management support, yet still little evaluation
Corporations and other organizations in Germany are handling the topic of social media communications more and more strategically. Most have moved beyond the experimentation stage. The learning processes of the past few years has led to increased investments in overall organizational structures. This is one of the key results identified by the nationwide study Social Media Governance 2012 (Delphi) in Germany, for which 860 communications professionals working in companies, governmental institutions, associations and non-profit organizations were surveyed by the University of Leipzig.
The joint project with Fink & Fuchs Public Relations (Wiesbaden) and the professional magazine “pressesprecher” (Berlin) was conducted for the third time in a row and can therefore be used to show developments over time. The quantitative findings reported here will be subsequently condensed into future outlooks for social media communications by an expert panels of intellectual leaders from the media, business and science. Continue reading
Expertise, Structures and Strategies of Companies, Governmental Institutions and Non-Profit Organizations communicating on the Social Web
- Social media increasingly present in everyday work
- Lack of dedicated skills
- Strategies and responsibilities for social media
- Governance structure emerging
- Recommendations for the practice of corporate communications
- About the study
- To the previous study “Social Media Governance 2010”
How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet
- Social media no longer a mere hype
- Youtube, Facebook, etc. established as part of everyday life
- Experience is present, expertise not fully developed yet
- Individual strategies present, regulatory frameworks missing
- A possible solution: Social Media Governance
- About the study
- To the following study “Social Media Governance 2011”
Social media have been introduced to organizations and feature high up on their agendas. This is not only true for the United States, but also for Germany as the largest and most innovative economy in Europe. Within the scope of “Enterprise 2.0,” the rise of social media not only applies to public relations and corporate communications, but to other departments and functions as well.
Top management is faced with the challenge of finding ways of dealing with this relatively new and usually anarchically introduced topic. As a result, the demand for systematically reflected strategies and associated regulatory frameworks for social media activities is greater than ever. These were the findings of a recent scientific survey entitled “Social Media Governance – How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet.” While 54 per cent of the surveyed organizations already utilize social media, so far only 16 per cent have the necessary groundwork for strategic measures in the sense of Social Media Governance.