Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse
The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:
Communication practitioners experience a low level of trust in their profession, but feel confident on a personal level with their colleagues, bosses, clients and audiences
External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
Sponsored content is frequently used by every second organisation in Europe
There are significant differences between countries, as well as companies and non-profits across Europe
One-in-four organisations has already been affected by fake news, but only 12 per cent have established advanced routines to identify threats, according to a new academic study across 48 countries
Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading Fighting fake news is a corporate blind spot across Europe
The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.
Big Data and Algorithms gain importance in Corporate Communications
Social Media Communications in Corporations and Organizations: Larger budgets, more management support, yet still little evaluation
Corporations and other organizations in Germany are handling the topic of social media communications more and more strategically. Most have moved beyond the experimentation stage. The learning processes of the past few years has led to increased investments in overall organizational structures. This is one of the key results identified by the nationwide study Social Media Governance 2012 (Delphi) in Germany, for which 860 communications professionals working in companies, governmental institutions, associations and non-profit organizations were surveyed by the University of Leipzig.
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The joint project with Fink & Fuchs Public Relations (Wiesbaden) and the professional magazine “pressesprecher” (Berlin) was conducted for the third time in a row and can therefore be used to show developments over time. The quantitative findings reported here will be subsequently condensed into future outlooks for social media communications by an expert panels of intellectual leaders from the media, business and science. Continue reading Delphi-Study Social Media Governance 2012 released
Social media have been introduced to organizations and feature high up on their agendas. This is not only true for the United States, but also for Germany as the largest and most innovative economy in Europe. Within the scope of “Enterprise 2.0,” the rise of social media not only applies to public relations and corporate communications, but to other departments and functions as well.
Top management is faced with the challenge of finding ways of dealing with this relatively new and usually anarchically introduced topic. As a result, the demand for systematically reflected strategies and associated regulatory frameworks for social media activities is greater than ever. These were the findings of a recent scientific survey entitled “Social Media Governance – How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet.” While 54 per cent of the surveyed organizations already utilize social media, so far only 16 per cent have the necessary groundwork for strategic measures in the sense of Social Media Governance. Continue reading Study Social Media Governance 2010