2015
16/12

Design Thinking for planning communications

Inspiration Jam Alexandra Groß Gerhard Hellmeister Design Thinking Humanoid

An interview with Alexandra Groß and Gerhard Hellmeister

Fink & Fuchs has been working on a number of communication concepts based on Design Thinking for two years now. Here, various analytical methods, questioning and creative techniques that take the companies’ respective communication issues into account are put to structured used. Fink & Fuchs now uses these methodologies to operate in the very complex world of communication in which PR, advertising and marketing merge.

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