Fink & Fuchs has gained a new client in the Deep-Tech sector: the agency for technology and innovation communication has been advising the young German-American company Focused Energy since April. Based in Darmstadt, Germany, and Austin, Texas, Focused Energy seeks to enable safe, clean, and virtually inexhaustible energy production from the mid-2030s on using laser-based nuclear fusion. Continue reading
Fink & Fuchs is supporting the ZVEI (German Electro and Digital Industry Association) with its brand relaunch. The agency for integrated communication first developed the Corporate Design for its new brand appearance and will also assist the association of the electrical and digital industry with the accompanying PR activities.
The new Corporate Design was officially presented at the Annual ZVEI Conference in Berlin. It also marked the start of the repositioning of one of Germany’s largest industrial associations. The guiding principle, which is reflected in the new brand identity and in all communication media, is the vision of an All-Electric Society. The mission derived from this is to drive the transformation to a climate-neutral society forward through consistent electrification and digitalization. The new brand identity illustrates what the ZVEI stands for and how its seven lead markets and four key themes contribute to this vision. Continue reading
Fink & Fuchs has been awarded the contract for comprehensive communications for the Speyer & Grund, Friedrich Feldmann and Hygreen Group. The Wiesbaden-based communications experts will oversee media relations for the SURIG, FELDMANN Manufaktur and Hygreen brands. Continue reading
Results of the latest CIVEY survey conducted by Fink & Fuchs as part of “Navigating AI” – an online event in cooperation with the German Association for Human Resource Management (DGFP) and the German Research Center for Artificial Intelligence (DFKI)
Artificial intelligence (AI) is playing an increasingly important role in the digital transformation of the working world. At the same time, the topic of AI is surrounded by fears, hypes and myths, especially with regard to HR work. How do employees in Germany feel about the use of AI-based systems in their work environment and specifically in the area of HR? To answer this question, Fink & Fuchs AG surveyed around 1,600 employees and HR professionals via the opinion research company Civey. The results show that artificial intelligence (AI) is still more of a trend than a reality for most companies. The attitude of respondents toward AI fluctuates between optimism and skepticism.
New opportunities through AI
Not even a quarter of the respondents reported that their company uses chatbots or other AI-based tools. Yet many respondents associate positive expectations with AI: for example, half of employees and HR professionals believe that companies will be more successful in the long term thanks to AI support. A clear majority believe that AI will create new job profiles – employees (84.9 percent) even more so than HR professionals (66.1 percent).
AI recommendations are accepted – if they are in line with one’s own assumptions
In terms of their own working lives, however, the opinion picture is much more critical. More than three quarters of HR professionals (77.5 percent) and 57.4 percent of employees would not follow the recommendations of artificial intelligence if they contradicted their own assumptions.
Basically, around half of all respondents rate a scenario as negative in which AI also takes over more complex tasks from their field of work. The acceptance of AI in decision-making processes is therefore low when it becomes concrete, however. Especially when AI decisions influence a person’s career. For example, HR managers in particular reject (59.4 percent) the idea of using AI-supported analyses to make personnel decisions. Among the employees surveyed, 53.3 percent reject this basis for decision-making.
HR particularly skeptical: More value-neutral decisions through AI?
HR staff in particular doubt that AI systems make more value-neutral decisions (41.6 percent). Only 13.3 percent agree that this is the case. Among salaried employees, both positions are balanced at around 28 percent each.
When it comes to working with AI, with text-based dialog systems, for example, most of the participants consider themselves to be confident. Despite this fact, two-thirds would not disclose more information to a human-looking chatbot than to a less human-looking one.
AI: Assistance instead of competition
“As the survey results show, AI has only played a minor role in the operational HR practice of German companies thus far,” analyzes Elisabeh Bartke from the DGFP. However, the interest of HR professionals in this sensitive topic has increased significantly since the outbreak of the corona pandemic at the latest, Bartke adds. “In the medium term, AI will soon be indispensable and will at least take over administrative tasks to relieve employees in the HR area. The demand for skills such as communication skills, interdisciplinary thinking and digital understanding will thus come even more to the fore.”
DFKI company spokesman Reinhard Karger is convinced that AI can support HR professionals: “The level of maturity achieved by the technologies is ready for practical use, the digitalization of companies is advanced, and the EU’s planned AI regulation creates a legally secure framework for the productive use of AI in HR. Now it’s a matter of not getting lost in imaginary human-machine competition, but defining concrete assistance functions so that powerful tools can be developed for the diverse knowledge work in HR.”
Survey in the context of “Navigating AI” – a new online format by Fink & Fuchs, the DGFP and the DFKI
Fink & Fuchs initiated and designed the Civey survey as part of the online event “Navigating AI – Artificial Intelligence and Human Resources,” a cooperation with the German Association for Human Resource Management (DGFP) and the German Research Center for Artificial Intelligence (DFKI).
Fink & Fuchs is filling three new positions in the area of PR and Marketing in the second half of the year: Julia Gerecht (25) is joining the consulting team in Wiesbaden, Ruth Karner (30) is strengthening the consulting team in Munich, and Britta Schumann (26) is bringing additional expertise to the digital marketing team.
Consultant career thought further!
Britta Schumann has a broad range of expertise in the field of digital marketing. She will focus mainly on developing campaigns and digital communication activities. She acquired the theoretical superstructure for this by earning her Master’s degree in Leadership in the Creative Industries at Darmstadt University of Applied Sciences.
Julia Gerecht, who studied journalism and cultural anthropology, now works for Fink & Fuchs in the area of client management. Her responsibilities include the conceptual and strategic development and execution of PR and marketing campaigns for client accounts involving a variety of different topics. She has already worked for clients in the aerospace, cybersecurity, insurance and banking industries for several years.
Ruth Karner brings along high-tech expertise in artificial intelligence (AI), automation and robotics that will help her perform her client management tasks at Fink & Fuchs. She also has several years of experience in communications consulting.
“The new team members convinced us with their professional, creative, and above all personable consulting personalities during the multi-stage process of getting to know each other. We managed to impress them with our portfolio of services, our leadership approach and our team. We are looking forward to working and sharing ideas with them,” said CEO Alexandra Groß.
The communications agency Fink & Fuchs in Wiesbaden kicked off its new 2021 trainee class with six female university graduates in April. A structured qualification plan lays the foundation for a position as a consultant at Fink & Fuchs. The profiles are differentiated even further during daily on-the-job training: basic communications consulting, digital marketing and copywriting. Continue reading
The German National Library (DNB) has commissioned Fink & Fuchs to support it in the area of employer branding. Together with the Wiesbaden-based agency, the DNB is looking to sharpen its employer profile and develop it even further strategically.
The German National Library has set itself the goal of reaching out to even more talented people in non-library professions. For example, it is looking for qualified staff in the highly competitive IT segment in order to further advance its digital offerings and to continue to fulfill its important role as Germany’s main archival library and cultural memory in the future. Continue reading
Fink & Fuchs AG will be supporting Tafel Deutschland e.V., one of Germany’s largest volunteer organizations, with its public relations work. The focus will be on working together with the public and with politicians. The main objective of the mandate for the Wiesbaden-based agency is to raise awareness of the work of the 950 local Tafel organizations among the general public, to gain new helpers and to inspire young people to take up voluntary work – also as part of an internship or federal volunteer service. Fink & Fuchs will be expanding social media communication for the umbrella organization and developing ideas for public relations work that focuses on digital media. Continue reading
Fink & Fuchs AG has been awarded the contract to conceptually design and carry out Public Relations and marketing activities for the Invictus Games Düsseldorf 2023. Fink & Fuchs prevailed over many other agencies in the award procedure managed by the Federal Ministry of Defence.
The Invictus Games 2023 will be held in Düsseldorf. The sports event for injured soldiers was initiated by Prince Harry and held in London for the first time in 2014. One of the main goals of this international competition is to achieve due recognition and appreciation in society for soldiers who have been wounded, injured or fallen ill either mentally or physically. Continue reading
From August on, four more communications experts will be joining the Fink & Fuchs team of consultants. Camilla Jokisch (26), Kerstin Kutscher (27), Julia Schwamberger (28) and Christian Feuring (27) have now successfully completed the 15-month further qualification as account managers after graduating from their universities. New tasks await the junior employees following comprehensive on-the-job training, internships in film production, creation and editing, as well as training on account management and to become consultants. Continue reading