Fink & Fuchs has been awarded the contract for comprehensive communications for the Speyer & Grund, Friedrich Feldmann and Hygreen Group. The Wiesbaden-based communications experts will oversee media relations for the SURIG, FELDMANN Manufaktur and Hygreen brands.
Fink & Fuchs is taking over the complete management of media communication as well as the further development of the communication strategy for all three brands. One initial communicative milestone is the launch of the first German balsamic innovation with Nutri-Score B and the natural apple vinegar Balsamo from FELDMANN Manufaktur.
“With Fink & Fuchs, we have an experienced partner for the further development of our communications work at our side,” says Oliver Sladek, Managing Director and responsible for marketing the SURIG and FELDMANN Manufaktur brands. “We were particularly convinced by the creative storytelling as well as the diverse approaches for addressing stakeholders.”
“We are proud to help shape the communication of the traditional company Speyer & Grund and to build up the communication on its many innovations and new brands,” says Alexandra Groß, CEO of Fink & Fuchs AG. “We are particularly pleased that Speyer & Grund has a focus on sustainability and thus on climate-friendly products and production processes.”
Brief profile of the Speyer & Grund, Friedrich Feldmann and Hygreen Group
Speyer & Grund is a traditional company founded in 1863, whose products have been trusted by consumers for generations. It is best known for its SURIG brand, which produces vinegar essence and citric acid of the highest food quality and has been the market leader in this field for decades.
Friedrich Feldmann is the specialist for fermentation vinegars. The brand FELDMANN Manufaktur stands for high-quality fruit vinegars in manufactory quality. All vinegars are characterized by organic quality ingredients, preferably from regional production from selected suppliers. The brand is also launching the first German balsamic innovation with Nutri-Score B.
The company Hygreen with the brand that goes by the same name was founded in 2020. Hygreen is the specialist in sustainable and effective cleaning products based on food acids such as acetic essence and citric acid. The product is the plant-based alternative to many household cleaning products.