Fink & Fuchs is expanding its management team by hiring Jens Issel. As Director, Issel will be responsible for strategic brand communication and cross-media positioning of the agency’s clients. Previously, the expert on communication and digital marketing was employed by the international network agencies Edelman and Text100. At Text100, he worked to establish and further develop the digital unit, and at Edelman.ergo, he was responsible for strengthening the integrated customer business at the Munich office. Continue reading
Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse
The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:
- Communication practitioners experience a low level of trust in their profession,
but feel confident on a personal level with their colleagues, bosses, clients and audiences
- External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
- Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
- Sponsored content is frequently used by every second organisation in Europe
- There are significant differences between countries, as well as companies and non-profits across Europe
The communications agency Fink & Fuchs generated fee revenues of EUR 6.73 million in fiscal year 2018 (previous year: EUR 6.41 million). With good profitability, this equates to growth of five percent. The firm achieved the highest fee turnover in the company’s history on the occasion of its 30th anniversary. This growth is primarily the result of investments in the Digital, Moving Image and Content Creation sectors. New clients include, for example, HTC, IdeenExpo and Cohesity, as well as many public sector projects. Existing mandates in the consulting field of employer communication were expanded and new clients acquired. Continue reading
Fink & Fuchs AG has added a prominent new addition to its customer portfolio: Effective immediately, the firm is supporting the communication of the Taiwanese technology manufacturer HTC in the DACH region.
In the pitch, Fink & Fuchs was able to prevail against well-known agency competitors from the technology and consumer sectors. One focus of product and brand PR will be on smartphones. In addition, Fink & Fuchs will focus on positioning HTC solutions for Virtual Reality (VR) and 5G technology. With the Vive product group, HTC primarily addresses the high-end segment of VR applications. Experts project dynamic further development for the application scenarios of VR in the end customer sector as well as in the corporate environment. Continue reading
Next step in strategic agency development
At the turn of the year, Alexandra Groß will step into the role of Chairwoman of Fink & Fuchs AG. The responsibilities of her new position will span the overall management and strategic development of the communications agency with offices in Wiesbaden, Berlin and Munich.
Groß has been with Fink & Fuchs since 1999 and has been a member of the Management Board since 2011. She has also been a Partner at the agency since 2017. Outgoing Chairman and agency co-founder Stephan Fink will maintain his seat on the Management Board and be responsible for the agency’s CSR commitments, generational change management and select client mandates. The agency’s top management is completed by Michael Grupe, who has also been with Fink & Fuchs for 20 years, since 2011 as Partner and a member of the Management Board. This change in management marks the next milestone in the Wiesbaden-based company’s ongoing strategic development towards becoming a 360° communications agency. Continue reading
Tailor-made PR – the communications agency Fink & Fuchs AG is expanding its expertise in B2B, corporate and online communication. Since June, Anica Thalmeier (48) has strengthened the Fink & Fuchs team in Munich as Senior Account Manager. Julian Rudolf (36) has been Account Manager in Wiesbaden since July of this year.
For Anica Thalmeier, dealing with technologically highly complex issues is part of her day-to-day business. She brings many years of agency experience with her, especially for B2B communication. Before joining Fink & Fuchs, she was Director of PR Technology at the Hamburg-based international agency Golin Deutschland. Since training as a consultant at DPRG, the graduate economist has gathered nearly 20 years of PR experience at several PR firms including Edelman. Continue reading
Well-researched and well-prepared topics – that’s what editorial work in the age of “trusted content” is all about. The communications agency Fink & Fuchs AG is counting on that, currently expanding its editorial team to seven members. Customer demand for trustworthy textual content, authenticity and quality confirms the Wiesbaden-based communication experts in taking this approach. The editorial team is tasked with preparing the often highly complex subjects of the multi-layered customer portfolio in a clear, target-oriented manner for the individual media genres. Continue reading
Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading
The communications agency Fink & Fuchs generated fee revenues of EUR 6.41 million in fiscal year 2017 (previous year: EUR 6.42 million). The company continued to invest with solid profitability in new services while expanding its expertise in integrated communication services. These developments meant the dip in traditional PR service sales was compensated for by the extremely good progress the agency made in the areas of motion pictures, creation, employer communication and digital media. Continue reading
The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.
“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading