The GPRA (Association of Germany’s leading communications agencies with PR backgrounds) is adapting its current quality management system, the Consultancy Management Standard III (CMS III), internationally and expanding it to include ethical and training requirements for the German market. Fink & Fuchs is one of the first GPRA agencies to have already successfully completed the certification process. By receiving the CMS III seal of approval, the Wiesbaden-based communications experts demonstrate the importance of standardization and transparency in the assessment of consulting quality in the communications market. The agency’s work becomes evaluable and comparable for clients and companies.
From August on, four more communications experts will be joining the Fink & Fuchs team of consultants. Camilla Jokisch (26), Kerstin Kutscher (27), Julia Schwamberger (28) and Christian Feuring (27) have now successfully completed the 15-month further qualification as account managers after graduating from their universities. New tasks await the junior employees following comprehensive on-the-job training, internships in film production, creation and editing, as well as training on account management and to become consultants. Continue reading
Fink & Fuchs AG has been supporting the communication of the IT infrastructure solution provider Datwyler Group since October. The Swiss company – a pioneer and manufacturer of cabling solutions for more than 100 years – today helps companies to implement their digitalization strategies on the basis of intelligent IT infrastructures.
The consulting mandate focuses on positioning Datwyler as a provider of comprehensive, tailor-made IT infrastructure solutions for the successful digitalization of companies. This includes agenda setting and the implementation of an integrated storytelling concept that makes it possible to experience the potential of Datwyler’s IT infrastructure solutions as the basis for successful digitalization. Continue reading
Effective immediately, Fink & Fuchs AG will support the Panasonic Business’s communication in the DACH region. The main focus of its work for the Japanese manufacturer of communication technologies will be to implement an integrated storytelling concept that allows users to experience the potentials of the technologies and classifies them to overarching trend topics. In the pitch, Fink & Fuchs prevailed over well-known agency competitors from the technology sector.
One focus of the PR activities will be on “Storytelling Beyond Product Features” regarding the products and brand world via text, video and creation. The communication approach is based on cross-media distribution of content via print, online and social media. Furthermore, the agency team will strive to further expand perception of Panasonic Business in the context of cross-divisional trend topics such as AI and facial recognition. Continue reading
The communications agency Fink & Fuchs will be training five more university graduates in PR & Marketing in 2019. The young professionals will undergo 15 months of training with the Wiesbaden-based communications experts and will be prepared for the profession of communications consultant in daily “on-the-job training.” This will include internships in the areas of film production, editing, creation and digital communication, in particular. Their training will be supplemented by various communication projects as part of the Fink & Fuchs CSR Initiative, which the trainees independently manage. Continue reading
Fink & Fuchs is expanding its management team by hiring Jens Issel. As Director, Issel will be responsible for strategic brand communication and cross-media positioning of the agency’s clients. Previously, the expert on communication and digital marketing was employed by the international network agencies Edelman and Text100. At Text100, he worked to establish and further develop the digital unit, and at Edelman.ergo, he was responsible for strengthening the integrated customer business at the Munich office. Continue reading
Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse
The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:
- Communication practitioners experience a low level of trust in their profession,
but feel confident on a personal level with their colleagues, bosses, clients and audiences
- External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
- Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
- Sponsored content is frequently used by every second organisation in Europe
- There are significant differences between countries, as well as companies and non-profits across Europe
The communications agency Fink & Fuchs generated fee revenues of EUR 6.73 million in fiscal year 2018 (previous year: EUR 6.41 million). With good profitability, this equates to growth of five percent. The firm achieved the highest fee turnover in the company’s history on the occasion of its 30th anniversary. This growth is primarily the result of investments in the Digital, Moving Image and Content Creation sectors. New clients include, for example, HTC, IdeenExpo and Cohesity, as well as many public sector projects. Existing mandates in the consulting field of employer communication were expanded and new clients acquired. Continue reading
Fink & Fuchs AG has added a prominent new addition to its customer portfolio: Effective immediately, the firm is supporting the communication of the Taiwanese technology manufacturer HTC in the DACH region.
In the pitch, Fink & Fuchs was able to prevail against well-known agency competitors from the technology and consumer sectors. One focus of product and brand PR will be on smartphones. In addition, Fink & Fuchs will focus on positioning HTC solutions for Virtual Reality (VR) and 5G technology. With the Vive product group, HTC primarily addresses the high-end segment of VR applications. Experts project dynamic further development for the application scenarios of VR in the end customer sector as well as in the corporate environment. Continue reading
Next step in strategic agency development
At the turn of the year, Alexandra Groß will step into the role of Chairwoman of Fink & Fuchs AG. The responsibilities of her new position will span the overall management and strategic development of the communications agency with offices in Wiesbaden, Berlin and Munich.
Groß has been with Fink & Fuchs since 1999 and has been a member of the Management Board since 2011. She has also been a Partner at the agency since 2017. Outgoing Chairman and agency co-founder Stephan Fink will maintain his seat on the Management Board and be responsible for the agency’s CSR commitments, generational change management and select client mandates. The agency’s top management is completed by Michael Grupe, who has also been with Fink & Fuchs for 20 years, since 2011 as Partner and a member of the Management Board. This change in management marks the next milestone in the Wiesbaden-based company’s ongoing strategic development towards becoming a 360° communications agency. Continue reading