2019
30/01

Fink & Fuchs wins communication account from HTC: Virtual Reality and 5G technology the focus

30. January 2019 | Fink & Fuchs

Lesedauer: 2 Minuten

Fink & Fuchs AG has added a prominent new addition to its customer portfolio: Effective immediately, the firm is supporting the communication of the Taiwanese technology manufacturer HTC in the DACH region.

In the pitch, Fink & Fuchs was able to prevail against well-known agency competitors from the technology and consumer sectors. One focus of product and brand PR will be on smartphones. In addition, Fink & Fuchs will focus on positioning HTC solutions for Virtual Reality (VR) and 5G technology. With the Vive product group, HTC primarily addresses the high-end segment of VR applications. Experts project dynamic further development for the application scenarios of VR in the end customer sector as well as in the corporate environment. Continue reading →

2018
04/12

Alexandra Groß named Chairwoman of the Board of Fink & Fuchs

4. December 2018 | Fink & Fuchs

Lesedauer: 2 Minuten

Next step in strategic agency development

At the turn of the year, Alexandra Groß will step into the role of Chairwoman of Fink & Fuchs AG. The responsibilities of her new position will span the overall management and strategic development of the communications agency with offices in Wiesbaden, Berlin and Munich.

Groß has been with Fink & Fuchs since 1999 and has been a member of the Management Board since 2011. She has also been a Partner at the agency since 2017. Outgoing Chairman and agency co-founder Stephan Fink will maintain his seat on the Management Board and be responsible for the agency’s CSR commitments, generational change management and select client mandates. The agency’s top management is completed by Michael Grupe, who has also been with Fink & Fuchs for 20 years, since 2011 as Partner and a member of the Management Board. This change in management marks the next milestone in the Wiesbaden-based company’s ongoing strategic development towards becoming a 360° communications agency. Continue reading →

2018
07/11

Two more PR professionals complement the consulting team from Fink & Fuchs

7. November 2018 | Fink & Fuchs

Lesedauer: < 1 Minute

Anica Thalmeier Fink Fuchs PR Experten Tailor-made PR – the communications agency Fink & Fuchs AG is expanding its expertise in B2B, corporate and online communication. Since June, Anica Thalmeier (48) has strengthened the Fink & Fuchs team in Munich as Senior Account Manager. Julian Rudolf (36) has been Account Manager in Wiesbaden since July of this year.

For Anica Thalmeier, dealing with technologically highly complex issues is part of her day-to-day business. She brings many years of agency experience with her, especially for B2B communication. Before joining Fink & Fuchs, she was Director of PR Technology at the Hamburg-based international agency Golin Deutschland. Since training as a consultant at DPRG, the graduate economist has gathered nearly 20 years of PR experience at several PR firms including Edelman. Continue reading →

2018
07/11

Committed to “Trusted Content”: Fink & Fuchs to rely on in-house journalist expertise

7. November 2018 | Fink & Fuchs

Lesedauer: 3 Minuten

Well-researched and well-prepared topics – that’s what editorial work in the age of “trusted content” is all about. The communications agency Fink & Fuchs AG is counting on that, currently expanding its editorial team to seven members. Customer demand for trustworthy textual content, authenticity and quality confirms the Wiesbaden-based communication experts in taking this approach. The editorial team is tasked with preparing the often highly complex subjects of the multi-layered customer portfolio in a clear, target-oriented manner for the individual media genres. Continue reading →

2018
13/06

Fighting fake news is a corporate blind spot across Europe

13. June 2018 | Michael Grupe

Lesedauer: 3 Minuten

One-in-four organisations has already been affected by fake news, but only 12 per cent have established advanced routines to identify threats, according to a new academic study across 48 countries

Brussels/Berlin, June 13^th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading →

2017
19/12

Christmas Greetings 2017

19. December 2017 | Fink & Fuchs

Lesedauer: < 1 Minute

For years we have been following the tradition of picking up a trend topic in our annual Christmas greetings and giving it a humorous twist.
This year it is digital speech assistants: Alexa & Co easily help us predict the weather, order Christmas gifts, turn lights on and off, play music and much more. Of course, we have our own digital assistant in the agency. Find out what it is like being a speech assistant during the pre-Christmas season at Fink & Fuchs. Make sure you activate the subtitles.
Continue reading →

2017
14/12

New Partners at Fink & Fuchs

14. December 2017 | Fink & Fuchs

Lesedauer: < 1 Minute

Alexandra Groß and Michael Grupe, both members of the Management Board Fink & Fuchs AG since 2011, have acquired shares in the communications agency. Their new role as partners marks a further step in the generational change initiated in 2011 by the agency based in Wiesbaden, Berlin and Munich.

“We are very pleased with the work of our Board members on transforming Fink & Fuchs into a communications agency, as they actively help shape change at the top of the company. We are especially excited about the commitment of our new partners and our long-standing colleagues taking on greater responsibility for the company,” said Stephan Fink, Chairman of the Management Board of Fink & Fuchs AG. Continue reading →

2017
09/05

Alexandra Gross now a Member of the New GPRA Presiding Committee

9. May 2017 | Stephan Fink

Lesedauer: 2 Minuten

The new GPRA Presiding Committee (from left): Alexandra Groß (Fink & Fuchs), Susanne Marell (Edelman.ergo), Christiane Schulz (Weber Shandwick) and Thorsten Hebes (Serviceplan PR)

The new management team of the GPRA – Association of Leading PR and Communication Agencies in Germany has now been formed. Christiane Schulz (Weber Shandwick) was confirmed as its President, Susanne Marell (Edelman.ergo) as Deputy President, and Alexandra Groß (Fink & Fuchs) and Thorsten Hebes (Serviceplan PR) as members of the Presiding Committee. Uwe Kohrs (impact) will continue to support the GPRA in his new position as Chairman. We are pleased that our Board member Alexandra Groß has been elected as a representative of Fink & Fuchs for our association for the first time ever. She will be responsible for the Training and Further Education department. Continue reading →

2017
23/03

Communication Value Circle for value-adding corporate communications strategies

23. March 2017 | Stephan Fink

Lesedauer: 5 Minuten

One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.

Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading →

2016
02/12

Fink & Fuchs is PR agency of the year 2016

2. December 2016 | Fink & Fuchs

Lesedauer: 4 Minuten

The PR-Report Awards were presented for the 14th time in Berlin. The team from Fink & Fuchs became the first firm to receive the prestigious Gold Award – PR Agency of the Year for the second time. The Wiesbaden-based communications agency already received this renowned industry award in 2003 when the PR Awards were first introduced in Germany. The jury’s decision is based not only on the firm’s extremely good economic development, but also on its overall positioning and its excellent reputation. Continue reading →