Category: Allgemein

Fighting fake news is a corporate blind spot across Europe

Fake News relevant issue for corporate communications ecm European Communication Monitor 2018One-in-four organisations has already been affected by fake news, but only 12 per cent have established advanced routines to identify threats, according to a new academic study across 48 countries

Brussels/Berlin, June 13th 2018 – Fake news is not only a buzzword in political debates, but a daily threat for companies and other organisations across the continent. This is one highlight result of the European Communication Monitor, an annual academic study conducted by several renowned communication professors and supported by the European Association of Communication Directors, which was launched today at the European Communication Summit in Berlin. Continue reading Fighting fake news is a corporate blind spot across Europe

Christmas Greetings 2017

For years we have been following the tradition of picking up a trend topic in our annual Christmas greetings and giving it a humorous twist.
This year it is digital speech assistants: Alexa & Co easily help us predict the weather, order Christmas gifts, turn lights on and off, play music and much more. Of course, we have our own digital assistant in the agency. Find out what it is like being a speech assistant during the pre-Christmas season at Fink & Fuchs. Make sure you activate the subtitles.
Continue reading Christmas Greetings 2017

New Partners at Fink & Fuchs

Alexandra Groß and Michael Grupe, both members of the Management Board Fink & Fuchs AG since 2011, have acquired shares in the communications agency. Their new role as partners marks a further step in the generational change initiated in 2011 by the agency based in Wiesbaden, Berlin and Munich.

“We are very pleased with the work of our Board members on transforming Fink & Fuchs into a communications agency, as they actively help shape change at the top of the company. We are especially excited about the commitment of our new partners and our long-standing colleagues taking on greater responsibility for the company,” said Stephan Fink, Chairman of the Management Board of Fink & Fuchs AG. Continue reading New Partners at Fink & Fuchs

Alexandra Gross now a Member of the New GPRA Presiding Committee

GPRA Presiding Committee
The new GPRA Presiding Committee (from left): Alexandra Groß (Fink & Fuchs), Susanne Marell (Edelman.ergo), Christiane Schulz (Weber Shandwick) and Thorsten Hebes (Serviceplan PR)

The new management team of the GPRA – Association of Leading PR and Communication Agencies in Germany has now been formed. Christiane Schulz (Weber Shandwick) was confirmed as its President, Susanne Marell (Edelman.ergo) as Deputy President, and Alexandra Groß (Fink & Fuchs) and Thorsten Hebes (Serviceplan PR) as members of the Presiding Committee. Uwe Kohrs (impact) will continue to support the GPRA in his new position as Chairman. We are pleased that our Board member Alexandra Groß has been elected as a representative of Fink & Fuchs for our association for the first time ever. She will be responsible for the Training and Further Education department. Continue reading Alexandra Gross now a Member of the New GPRA Presiding Committee

Communication Value Circle for value-adding corporate communications strategies

One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.

Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading Communication Value Circle for value-adding corporate communications strategies

Fink & Fuchs is PR agency of the year 2016

The PR-Report Awards were presented for the 14th time in Berlin. The team from Fink & Fuchs became the first firm to receive the prestigious Gold Award – PR Agency of the Year for the second time. The Wiesbaden-based communications agency already received this renowned industry award in 2003 when the PR Awards were first introduced in Germany. The jury’s decision is based not only on the firm’s extremely good economic development, but also on its overall positioning and its excellent reputation. Continue reading Fink & Fuchs is PR agency of the year 2016

New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs

Kommunikationsetat Fink Fuchs proALPHA AccountThe communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.

As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world. Continue reading New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs

New head of the creative team at Fink & Fuchs

Niclas Leipold Leiter des Teams Kreation creativeNiclas Leipold was named head of the creative team at Fink & Fuchs in March. He and his team are responsible for conceiving of and executing cross-media campaigns and projects for all of the firm’s clients. His expertise will expand the range of services, especially in the areas of Corporate and User Experience Design. Leipold brings along nearly 15 years of experience in the advertising and communications industry. Continue reading New head of the creative team at Fink & Fuchs

European Communication Monitor 2016

Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.

Big Data and Algorithms gain importance in Corporate Communications

More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading European Communication Monitor 2016

Fink & Fuchs becomes member of GPRA

Berlin, February 15, 2016 – Fink & Fuchs AG is latest member of  GPRA, the Association of Leading German PR and Communications Agencies. The PR agency that was founded in 1988 completed the audit successfully and was unanimously accepted to the circle of members by the admissions committee.

GPRA - German Society of PR agenciesFink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency. Continue reading Fink & Fuchs becomes member of GPRA