The German National Library (DNB) has commissioned Fink & Fuchs to support it in the area of employer branding. Together with the Wiesbaden-based agency, the DNB is looking to sharpen its employer profile and develop it even further strategically.
The German National Library has set itself the goal of reaching out to even more talented people in non-library professions. For example, it is looking for qualified staff in the highly competitive IT segment in order to further advance its digital offerings and to continue to fulfill its important role as Germany’s main archival library and cultural memory in the future.
At the same time, more and more experienced professionals are retiring. It is also important to recruit the most qualified junior staff to fill these vacancies. In addition, internal change processes need to be accompanied by communication. With this in mind, the DNB, supported by employer branding experts from Fink & Fuchs AG, is first developing a positioning strategy with a clear profile.
In a second phase, this will be followed by the redesign of the employer image. This will include the creation of appropriate content, tools and media as well as the overall dramaturgy for an employer branding campaign on online, social media and conventional channels. The ultimate goal is to anchor the DNB as an attractive employer brand with all relevant target audiences, while also communicating the diverse, exciting facets and tasks to be discovered in the working world of the DNB.
The order volume for the Employer Branding program in 2021 is in the lower six-digit range.
The German National Library (DNB)
For over 100 years, the German National Library has been collecting all domestic publications in written, visual and audio form, as well as German-language publications worldwide and those relating to Germany from 1913 on, documenting and archiving them and making them accessible to the public. It offers its comprehensive services globally at its two locations in Leipzig and Frankfurt/Main and, within the limits permitted by copyright law, in digital form.
With the German Exile Archive 1933 – 1945 and the German Book and Type Museum, the German National Library also has valuable and rich special collections. It regularly draws attention to its treasures through readings, exhibitions, lectures and concerts, and promotes book culture, reading culture and music culture with more than 40 million media units, around 220,000 visitors a year at its two locations in Leipzig and Frankfurt/Main, and with a colorful and high-caliber program of events.