New etat: ERP vendor proALPHA hands over its communications to Fink & Fuchs

Kommunikationsetat Fink Fuchs proALPHA AccountThe communications agency Fink & Fuchs has been awarded the proALPHA Group’s corporate communications account. The mandate includes the company’s corporate, product and brand communications in the DACH region.

As the third largest provider of Enterprise Resource Planning (ERP) for medium-sized companies in the areas of manufacturing and retail, proALPHA has been offering a complete, flexibly scalable ERP solution for more than 20 years. With 30 branch offices worldwide and certified partners, as well as more than 800 employees, the fast-growing company currently supports around 1,800 customers in a wide range of industries in 50 countries around the world.

Fink & Fuchs’ mandate includes consulting and services for proALPHA’s external communications in the German-speaking countries.

“ProALPHA is a very successful company that offers a complete ERP solution for SMEs. In particular, proALPHA helps its customers to leverage the megatrends in IT,” says Michael Grupe, a Board member at Fink & Fuchs. “We are pleased to be able to accompany proALPHA as a partner in its corporate communications in the German-speaking region.”

“We score points with our customers and prospective customers not only with our complete solution, but also with our expertise in the area of ERP and all related topics. Our company has a great deal of know-how. Fink & Fuchs is the right partner to prepare our knowledge in a way that best suits the media. The team’s profound knowledge, strategic consulting and expertise in communications really convinced us,” says Ursula Zeppenfeld, Head of Marketing at proALPHA.


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