The communications agency Fink & Fuchs generated fee revenues of EUR 6.41 million in fiscal year 2017 (previous year: EUR 6.42 million). The company continued to invest with solid profitability in new services while expanding its expertise in integrated communication services. These developments meant the dip in traditional PR service sales was compensated for by the extremely good progress the agency made in the areas of motion pictures, creation, employer communication and digital media.
Last year, the number of employees at its Wiesbaden, Munich and Berlin sites rose to 80, and it was the 19th year of its trainee program, bringing six new trainees into the fold in the summer of 2017. Late in the year, Management Board members Alexandra Groß and Michael Grupe became partners, marking another step in the generational transformation that began in 2011. Alexandra Groß, a representative of Fink & Fuchs AG, was also elected to the Executive Board of the GPRA, the association of leading communications agencies with PR backgrounds. In her new role, she is responsible for HR/training and continuing education.
Demographic change has led to new orders for employer branding and communication at Fink & Fuchs. The agency was commissioned with recruiting campaigns for the Federal Office for Information Security (BSI), the Federal Criminal Police Office (BKA) and the second “Night of Training” in Hanau. The team also executed more than 100 film projects in the area of motion pictures in 2017.
The communication campaigns “Deutschland Digital” for its client Cisco along with “Das Ende der German Angst” for Salesforce were shortlisted for both the German PR Prize and the PR Report Awards
“Our investments in new services and expertise continue to bear fruit. We are increasingly being hired to take on integrated campaigns and content marketing projects,” says Alexandra Groß, member of the Management Board at Fink & Fuchs.
“We benefit from being able to offer our clients the right mix of strategic consulting, creative ideas and cross-media execution. That is particularly noticeable in the areas of corporate communications and employer communication,” says Michael Grupe, member of the Management Board at Fink & Fuchs.