Fink & Fuchs AG

Employer Branding: German National Library opens a new chapter with Fink & Fuchs

The German National Library (DNB) has commissioned Fink & Fuchs to support it in the area of employer branding. Together with the Wiesbaden-based agency, the DNB is looking to sharpen its employer profile and develop it even further strategically.

The German National Library has set itself the goal of reaching out to even more talented people in non-library professions. For example, it is looking for qualified staff in the highly competitive IT segment in order to further advance its digital offerings and to continue to fulfill its important role as Germany’s main archival library and cultural memory in the future. Continue reading Employer Branding: German National Library opens a new chapter with Fink & Fuchs

Fink & Fuchs to communicate for Tafel Deutschland e.V.

Fink & Fuchs AG will be supporting Tafel Deutschland e.V., one of Germany’s largest volunteer organizations, with its public relations work. The focus will be on working together with the public and with politicians. The main objective of the mandate for the Wiesbaden-based agency is to raise awareness of the work of the 950 local Tafel organizations among the general public, to gain new helpers and to inspire young people to take up voluntary work – also as part of an internship or federal volunteer service. Fink & Fuchs will be expanding social media communication for the umbrella organization and developing ideas for public relations work that focuses on digital media. Continue reading Fink & Fuchs to communicate for Tafel Deutschland e.V.

Fink & Fuchs qualifies for the Invictus Games Düsseldorf 2023

Fink & Fuchs AG has been awarded the contract to conceptually design and carry out Public Relations and marketing activities for the Invictus Games Düsseldorf 2023. Fink & Fuchs prevailed over many other agencies in the award procedure managed by the Federal Ministry of Defence.

The Invictus Games 2023 will be held in Düsseldorf. The sports event for injured soldiers was initiated by Prince Harry and held in London for the first time in 2014. One of the main goals of this international competition is to achieve due recognition and appreciation in society for soldiers who have been wounded, injured or fallen ill either mentally or physically. Continue reading Fink & Fuchs qualifies for the Invictus Games Düsseldorf 2023

Fink & Fuchs certified according to the new GPRA CMS III Management Standard

The GPRA (Association of Germany’s leading communications agencies with PR backgrounds) is adapting its current quality management system, the Consultancy Management Standard III (CMS III), internationally and expanding it to include ethical and training requirements for the German market. Fink & Fuchs is one of the first GPRA agencies to have already successfully completed the certification process. By receiving the CMS III seal of approval, the Wiesbaden-based communications experts demonstrate the importance of standardization and transparency in the assessment of consulting quality in the communications market. The agency’s work becomes evaluable and comparable for clients and companies.

Continue reading Fink & Fuchs certified according to the new GPRA CMS III Management Standard

Fink & Fuchs to take on all trainees from the 2019/2020 class

From August on, four more communications experts will be joining the Fink & Fuchs team of consultants. Camilla Jokisch (26), Kerstin Kutscher (27), Julia Schwamberger (28) and Christian Feuring (27) have now successfully completed the 15-month further qualification as account managers after graduating from their universities. New tasks await the junior employees following comprehensive on-the-job training, internships in film production, creation and editing, as well as training on account management and to become consultants. Continue reading Fink & Fuchs to take on all trainees from the 2019/2020 class

Fink & Fuchs wins communication account of the IT infrastructure solution provider Datwyler

Fink & Fuchs AG has been supporting the communication of the IT infrastructure solution provider Datwyler Group since October. The Swiss company – a pioneer and manufacturer of cabling solutions for more than 100 years – today helps companies to implement their digitalization strategies on the basis of intelligent IT infrastructures.

The consulting mandate focuses on positioning Datwyler as a provider of comprehensive, tailor-made IT infrastructure solutions for the successful digitalization of companies. This includes agenda setting and the implementation of an integrated storytelling concept that makes it possible to experience the potential of Datwyler’s IT infrastructure solutions as the basis for successful digitalization. Continue reading Fink & Fuchs wins communication account of the IT infrastructure solution provider Datwyler

Turn technology into an experience: Fink & Fuchs convinces Panasonic Business

Effective immediately, Fink & Fuchs AG will support the Panasonic Business’s communication in the DACH region. The main focus of its work for the Japanese manufacturer of communication technologies will be to implement an integrated storytelling concept that allows users to experience the potentials of the technologies and classifies them to overarching trend topics. In the pitch, Fink & Fuchs prevailed over well-known agency competitors from the technology sector.

One focus of the PR activities will be on “Storytelling Beyond Product Features” regarding the products and brand world via text, video and creation. The communication approach is based on cross-media distribution of content via print, online and social media. Furthermore, the agency team will strive to further expand perception of Panasonic Business in the context of cross-divisional trend topics such as AI and facial recognition. Continue reading Turn technology into an experience: Fink & Fuchs convinces Panasonic Business

Five new trainees at Fink & Fuchs

The communications agency Fink & Fuchs will be training five more university graduates in PR & Marketing in 2019. The young professionals will undergo 15 months of training with the Wiesbaden-based communications experts and will be prepared for the profession of communications consultant in daily “on-the-job training.” This will include internships in the areas of film production, editing, creation and digital communication, in particular. Their training will be supplemented by various communication projects as part of the Fink & Fuchs CSR Initiative, which the trainees independently manage. Continue reading Five new trainees at Fink & Fuchs

Fink & Fuchs expands its expertise in brand communication

Jens Issel Personalmeldung crossmedia Marketing Fink & Fuchs is expanding its management team by hiring Jens Issel. As Director, Issel will be responsible for strategic brand communication and cross-media positioning of the agency’s clients. Previously, the expert on communication and digital marketing was employed by the international network agencies Edelman and Text100. At Text100, he worked to establish and further develop the digital unit, and at Edelman.ergo, he was responsible for strengthening the integrated customer business at the Munich office. Continue reading Fink & Fuchs expands its expertise in brand communication

European Communication Monitor 2019 released

Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse

The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:

Communication practitioners experience a low level of trust in their profession,
but feel confident on a personal level with their colleagues, bosses, clients and audiences
External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
Sponsored content is frequently used by every second organisation in Europe
There are significant differences between countries, as well as companies and non-profits across Europe

Continue reading European Communication Monitor 2019 released