From “Fifty Cubes of Taste” to “Public Brewing” and “Arriving – an information system for refugees”: There were many innovations to marvel at at the Future Convention held on November 23 at the Museum for Communication in Frankfurt.
950 creative individuals, lateral thinkers and decision-makers from all industries met to take a closer look at the world of tomorrow. The event that the Future Award is presented in 15 categories at is held once a year. Around 200 students from 64 universities in six European countries presented more than 100 ideas, concepts or even concrete innovations that could change the economy and society. The organizer of this “Fair for Innovations” is Future Network, an initiative of the Deutscher Verband für Post, Informationstechnologie und Telekommunikation e.V. (DVPT) (German Association for Post, Information Technology and Telecommunications). Fink & Fuchs was represented there as one of the partners. In the Forum, Michael Grupe spoke about how the digital transformation, disruption and new technologies will affect the future of communication. Afterwards, Alexandra Groß explained in a workshop how communications concepts and campaigns can be tailored to suit specific target audiences by using the methodology of “design thinking.”
Innovations. Inspirations. Discussions.
To start the event, the Mayor of Frankfurt, Peter Feldmann, presented the economic and social importance of the event for Frankfurt as a “digital city,” as the patron of the Future Convention. No other initiative brings new talents and business representatives together in such an interdisciplinary and cross-sectoral manner, Feldmann said. Innovation. Inspiration. Discussion. He used these words to summarize the benefits of the convention, which enables an exchange and networking to facilitate the development of future business models. From the perspective of the initiator, Hans Joachim Wolff, head of the DVPT, it is this precise combination of young talent and business that makes up the charm of this event. It opens up new perspectives for all participants: “Technology companies usually perceive their world under this one aspect: What’s technically possible next? Young people first see a need that they are keen to meet in a new or different way.” For this reason, no final business cases can be expected at the Future Convention, instead ideas, visions and concepts are discussed.
Each of the projects was clearly explained at a booth. In a 4-minute presentation, the young talents also had the opportunity to present their projects to the general public on stage. The closing ceremony of the exhibition was the award ceremony at which awards were presented in 12 categories from Mobility, the Economy, Technology to Media, Culture and Entertainment and three special awards for the best ideas of visionaries.
Predicate: Highly recommended for all those who deal with future issues
The Future Convention was held for the 10th time already and is well positioned in the years to come. It recorded a new record number of visitors and 30 percent more project submissions by students. For Hans Joachim Wolff, this development is confirmation that this event makes a valuable contribution to the promotion of creative exchanges between people from different industries. Our conclusion: a great and inspiring event that allows for innovations and creative ideas to be experienced in a tangible manner. We can definitely recommend a visit and will certainly participate in it next year too. This video summarizes the most important information, impressions and atmosphere: