Wiesbaden, 25.06.2015. Angela Kunwald strengthens the Fink & Fuchs communication agency team in Wiesbaden as Director Customer 
Strategy. The expert for corporate communications and brand marketing brings with her 20 years of PR experience. After working as Head of Communication for different companies she now returns to the agency side. Before this, Angela Kunwald worked for 15 years in agencies consulting companies on B2B- & B2C communications.
Category: Allgemein
Holmes Report identifies Best PR Agencies to work for
It is our great pleasure to announce that our communications agency ranks as in the previous year among the best employers among PR agencies in the region Europe, Middle East and Africa (EMEA). This is a result of the international survey „Best Consultancies to Work For 2015“ from the Holmes Report, the UK-based PR industry’s leading news service.
Breaking into a new Era of Photography
Lytro takes Fink & Fuchs PR on board
Wiesbaden, 30.03.2015. In cooperation with the British Compass Network Fink & Fuchs wins Lytro Inc.’s PR budget. The mandate of the US supplier of so-called light-field cameras includes Germany, Austria and Switzerland (DACH region).
IT Security Provider Blue Coat Turns to Fink & Fuchs
Effective immediately, the Munich-based team of the communications consultancy Fink & Fuchs Public Relations will be assisting the IT security company Blue Coat on further expanding its corporate, product and brand PR in Germany, Austria and Switzerland.
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Final Study Social Media Governance – the delphi results
The study “Social Media Delphi 2012“ combines a survey of 860 communications professionals who work for companies, governmental institutions, associations and non-profit organizations with a two-stage Delphi Survey of 32 leading experts from the world of business and academia, both in Germany. Well-known organizations like BASF, BITKOM, Deutsche Post DHL, Max-Planck-Gesellschaft, Greenpeace and Puma took part in it.
The results show that social media communications in Germany has established itself less quickly and that the necessary parameters have been installed more slowly than those responsible for communications had broadly projected. Nevertheless, if we look at how it has progressed over time, we see that there has been a constant development process.
Social Media Governance – highly relevant, yet many obstacles
The project concluded the three year study series “Social Media Governance,” a joint project of the University of Leipzig, Fink & Fuchs Public Relations (Wiesbaden) and the ”pressesprecher” magazine (Berlin). In addition to providing results on the status quo, the 60-page study report includes statements on trends and recommendations on practical courses of action.
The 60-page report on the results that also includes many helpful illustrations is only available in German and can be ordered as PDF oder printed booklet. Continue reading Final Study Social Media Governance – the delphi results
Study Social Media Governance 2011 – a Must-Read
Expertise, Structures and Strategies of Companies, Governmental Institutions and Non-Profit Organizations communicating on the Social Web
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Overview:
- Social media increasingly present in everyday work
- Lack of dedicated skills
- Strategies and responsibilities for social media
- Governance structure emerging
- Recommendations for the practice of corporate communications
- About the study
- To the previous study “Social Media Governance 2010”
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Study Social Media Governance 2010
How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet
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Overview:
- Social media no longer a mere hype
- Youtube, Facebook, etc. established as part of everyday life
- Experience is present, expertise not fully developed yet
- Individual strategies present, regulatory frameworks missing
- A possible solution: Social Media Governance
- About the study
- To the following study “Social Media Governance 2011”
Social media have been introduced to organizations and feature high up on their agendas. This is not only true for the United States, but also for Germany as the largest and most innovative economy in Europe. Within the scope of “Enterprise 2.0,” the rise of social media not only applies to public relations and corporate communications, but to other departments and functions as well.
Top management is faced with the challenge of finding ways of dealing with this relatively new and usually anarchically introduced topic. As a result, the demand for systematically reflected strategies and associated regulatory frameworks for social media activities is greater than ever. These were the findings of a recent scientific survey entitled “Social Media Governance – How companies, the public sector, and NGOs handle the challenges of transparent communication on the Internet.” While 54 per cent of the surveyed organizations already utilize social media, so far only 16 per cent have the necessary groundwork for strategic measures in the sense of Social Media Governance.
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