Positioning of products and brands in B-to-B and consumer markets. We accompany and consult our clients through all stages of branding campaigns – from brand building, via brand management up to brand re-launch. Whether innovation communication, product PR for sector decision-makers, emotional campaigns for consumer products, or issue-oriented campaigns for the establishment of a product type including all necessary implementation measures online or offline; whether in the trade or general interest media, print, TV or on the Internet – we have the expertise and experience needed for successful brand PR.
References (selection):
Current clients: Adobe, Cisco, Fonic ...
Campaign examples
Divibib
Introduction of new e-business models for online book borrowing
Kabel Deutschland
Publicity for triple play offers
Microsoft
Launch Windows Vista and 2007 Office System
X-Box – Product launch without advertising and marketing
Mobotix

