The communication of new products or technological innovations must take place strategically in dynamic markets. It is crucial to link innovation processes with communication efforts, present the usually complex facts in a target-group oriented way, and take into account the across-the-board follow-up effects. If these aspects are neglected, innovations usually receive little acceptance or face incalculable resistance, often resulting in their failure. We accompany our clients during processes of change, sensitize them to communicative necessities and help them fully benefit from the strategic potentials of innovation communications.
References (selection):
Current clients: Adobe, Cisco, Carl Zeiss AG, Mobotix ...
Campaign examples
Giropay
Introduction of a new online payment method
Kabel Deutschland
Introduction of the triple-play offer - German PR award - Technology 2007
Microsoft
Launch Windows Vista and 2007 Office System
Mobotix
