Microsoft Germany also implements active employer branding. The company has repeatedly won the "Germany's best employers" award. In 2008, Microsoft received the special award for "Equal opportunities for both sexes". Fink & Fuchs PR supported the company through classical media activities and digital PR. The key topics of Microsoft Germany's HR activities are: career opportunities, diversity, work life balance, and working in the "Office of the Future."Microsoft Germany and Fink & Fuchs PR have prepared a digital press kit containing these and other topics entitled "Microsoft as an employer". With continuously updated contents, it is available for journalists on the company's website.