The lack of skilled labor in the IT sector also affects Computacenter, Europe's leading IT infrastructure service provider. A recent Emnid study confirmed that most people still think IT jobs are for computer scientists who live on pizza and sit all alone in front of their monitors. In conjunction with Fink & Fuchs PR, Computacenter has launched the "IT’s Your Future" initiative. Its aim is to eliminate prejudices through interaction with high school and university students as well as young professionals, and to highlight the opportunities in a vibrant and future-oriented sector. Up-to-date information about the events and campaigns of the initiative further intensify the exchange with the target group.