In today's world, companies have to cope with constantly increasing expectations of all stakeholder groups in terms of transparency and responsible activities. This includes work conditions, environmental concerns, consumer protection or adherence to legal requirements, as well as issues related to "social commitment".
Technology enterprises receive particular attention in this respect, since their innovations are often catalysts of change processes that can substantially affect individuals, corporations or society as a whole. Companies must develop integrated CR strategies that extend far beyond the conventional "do something good and then talk about it" concept, accompanied by professional communication measures.
This is the only way of becoming a recognized responsibly acting corporation in the increasing competition for employees, customers or investors. Fink & Fuchs supports its clients with concepts and campaigns for the long-term communication of CR initiatives.
References (selection):
Current clients: Cisco, EMC, ....
Campaign examples
EMC
Herzogin Anna Amalia library safeguards cultural heritage - PR Report Award – CSR 2007
Microsoft
High-tech business start-up initiative "unternimm was."
TÜV Hessen
Education initiative TÜV Kids – Technological knowledge in elementary school
